Sales people are the backbone for a company. This is why their existence should be regarded highly. When they are able to make huge selling, rewards should be given appropriately. As a company should survive from making high sales traffic, it needs existence from reliable sales people.
Sales managers have to involve actively here. Best selling strategy is what a company needs the most. Lots of theories about selling strategy may help. But it takes throughout researches since each company has its own unique product and different market. Certain selling methods may be good for one company but they are not applicable in others though both companies may share the same kind of products or services.
Intensive sales training courses should be supported by constant communication between sales managers and the salespeople. Following up the action from salespeople by having routine evaluation must be done to track progresses which are made. When the selling traffic is constant, then a sales manager should make evaluation to all members of the team. Blaming each sales person should be avoided. Changing system may apply best after evaluation in order to increase products’ selling.
Theories of sales training sound very easy though it may be a bit complicated to apply. Sales people will meet hundreds or thousands of customers with several needs and characters. Things are different when they sell high brand products in which they are already well known. Sales people find it challenging when they have to sell brand new products. It may take years to make customers trust on the products.
A good manager finds it challenging and he should make a proper breakthrough in facing such problem. Promoting brand new products need lots of creativity and it must be included in the sales training. During sales training, a sales manager is not the only person who should have brand new idea. Members of the team may have lots of ideas from their previous experiences in selling products or services. Get as many opinions as possible to formulate the best selling method.
As sales training consumes much money and time, a sales manager should make it as effective as possible. Theories given may be the best ones. But the most important thing is the motivation for each sales person. Each individual has different character though they have to sell same products. Personal approach to make them motivated is needed to boost their spirit in selling.
Effective Sales Force 